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Tuesday, September 7, 2010

New Podcast: How to Apply for and Win Tech Awards

Dr. Nannette Stangle-Castor gives listeners insight about why and how to apply for technology awards in Fuentek’s latest podcast.
Fuentek has released a new podcast about awards—and it’s not just about back patting. In the podcast I discuss the many reasons technology transfer offices should seek awards that their technologies may be eligible for—and go after them with intention. Awards for technology are about far more than a plaque on a shelf—they can actually help TTOs gain deserved recognition within industry and government organizations, which may in turn lead to much-needed funding for further research and development and/or commercialization opportunities.

The podcast gives listeners important information about how awards—particularly well-known accolades like the R&D 100 Award—can increase the value and importance of a technology, establish its industry leadership, and enhance marketing efforts for intellectual property—helping to reach potential licensees or investors interested in technology commercialization more easily. Awards are an external validation of the novelty and promise of your technologies, and they provide third-party credibility. Although applying for awards may seem time consuming and trivial, well-known technologies such as the fax machine, ATMs, HDTVs and halogen lamps received widespread public exposure through winning technology awards.

You can download and listen to the podcast here.

–By Nannette Stangle-Castor, Ph.D.

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