![]() |
| Dr. Nannette Stangle-Castor gives listeners insight about why and how to apply for technology awards in Fuentek’s latest podcast. |
The podcast gives listeners important information about how awards—particularly well-known accolades like the R&D 100 Award—can increase the value and importance of a technology, establish its industry leadership, and enhance marketing efforts for intellectual property—helping to reach potential licensees or investors interested in technology commercialization more easily. Awards are an external validation of the novelty and promise of your technologies, and they provide third-party credibility. Although applying for awards may seem time consuming and trivial, well-known technologies such as the fax machine, ATMs, HDTVs and halogen lamps received widespread public exposure through winning technology awards.
You can download and listen to the podcast here.
–By Nannette Stangle-Castor, Ph.D.

No comments:
Post a Comment