How Do YOU Assess Market Interest in Licensable Technologies? Take Our New Poll

In May, we polled the tech transfer community about the most important factor in making the patenting decision, and the majority indicated that market factors are of primary importance. Now we’re wondering: how do technology transfer offices (TTOs) determine where a technology fits into the market?

So we have a new poll going: What is the primary way your office determines market interest in technologies available for licensing?

• Do you rely primarily on Internet-based research—either available free or through a fee-based subscription service? (We discuss several sources and searching techniques in our webinar on how to perform technology screenings.)
• Do you interview key players in the market?
• Do you promote the technology online and see what response you get?
• Do you usually receive market feedback via unsolicited contacts to your office?

We’re curious about how your tech transfer office approaches this aspect of the technology commercialization process. We’ll post the results the week of July 4th. So take the poll now, especially if you’re about to go on vacation! Oh, and safe travels. ☺

-- Nancy Pekar